Content guidelines

For Advertisers:


Ads must be redirected to sites that are formatted for display on a mobile screen. To ensure a high-quality experience for advertisers, publishers and users, our ad exchange is targeted towards mobile devices and sites formatted for a mobile browser.


Avocarrot does not allow flashing ads or ads that make mobile devices vibrate.


Avocarrot does not allow advertising for products or services which contain the following types of content:


  • Assault/rape
  • Injury to human beings
  • Injury to animals
  • Blood and dismemberment, human beings
  • Blood and dismemberment, animals
  • Torture or killing of human beings
  • Torture or killing of animals

Obscenity and sexual material

  • Nudity (deep cleavages, exposed breasts, visible genitalia, exposed buttocks)
  • Obscured or implied sexual acts
  • Explicit sexual language
  • Explicit sexual acts
  • Visible sexual touching

Alcohol & Tobacco

Content devoted to the promotion of beer, hard alcohol, tobacco or tobacco-related products is not permitted

Anti or hateful speech

Any content promoting violence or advocating against a particular group is not permitted. This includes, but not limited to, groups identified by their:

  • Race or ethnic origin
  • National origin
  • Age
  • Sexual orientation/gender identity
  • Veteran status
  • Religion
  • Political Association
  • Disability

Deceptive, offensive or inappropriate Content

Content that is deceptive, misleading, defamatory, obscene, distasteful, harassing is not permitted in any way. This includes but is not limited to:

  • Any content that falsely informs the users they have won or otherwise are entitled to receive goods or monetary amounts;
  • Any content informing the users that the device is infected with viruses;
  • Any health content that displays feet and/or toes with fungus, feet with peeling or dry skin, and fingers and/or toes with cream or lotion on them.


Any content promoting drugs and drug paraphernalia is not permitted. This includes drug accessories, illegal drugs, and herbal drugs such as salvia and magic mushrooms.


Any content devoted to the promotion of gambling, wagering or betting of any kind is not permitted. (this only applies to the US and other countries in which such content is illegal).


Any content promoting prostitution is not permitted.

Content promoting Weapons

Any content promoting weapons such as firearms, explosives, ammunition, balisongs, butterfly knives, and brass knuckles is not permitted.

For Publishers:


Avocarrot does not allow publishers to include/post on their media any of the prohibited content falling under the categories below:

  • Drugs and drug paraphernalia - IAB26-1 (Illegal Content)

  • File sharing apps - IAB26-4 (Copyright Infringement)

  • Weapons and weapons accessories – IAB26-1 (Illegal Content)

  • Adult sexual content - IAB25-3 (Pornography)

  • Content infringing copyrighted materials - IAB26-4 (Copyright Infringement)

  • Hate content, sensitive topics and violence - IAB25-5 (Hate Content), IAB25-2 (Extreme Graphic/Explicit Violence)

  • Software downloads, spyware and illegal hacking - IAB26-3 (Spyware/Malware)

  • Illegal products and services - IAB26-1 (Illegal Content)

  • Tobacco and tobacco accessories - IAB9-9 (Cigars)


Avocarrot does not allow Incentivized clicks and downloads / installs