This is the first issue of our Native Advertising Digest featuring the latest news from the industry. This month’s highlights include:
Yahoo has lost its hold of the desktop display advertising market. Now the portal is trying to get a grip on mobile.
Native advertising doesn’t fit into a 300×250 box. But as the category has taken off, so has the need to gather meaningful metrics in a manner similar to standardized display advertising.
Native advertising is the natural evolution of content marketing. It is a way to promote the content that brands should already be creating and an innovative way to reach consumers online without intruding on them.
How can you get your audience to listen to your message in a media landscape that is increasingly separated into narrow niches?
Argue all you want about native advertising, but it’s the new reality of a mobile world.
Who gets the goodies when native advertising is employed?
“Mobile first” is one of the biggest trends in online marketing, as mobile devices and smartphones become most people’s primary way of accessing the web.
Dale Lovell, the content and publishing director at Adyoulike UK says publishers shouldn’t fear native advertising.
If the recent Purch research on native advertising were presented like a weather report, the forecast would be “sunny with very little chance of rain.”
Native advertising is about doing away with distributive interstitials and floating banner ads to instead focus on promoting sponsored content alongside natural mobile experiences.
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