Do you remember the last time you clicked on a banner ad on your mobile?
That’s right, you can’t, because you didn’t.
Over the past two decades, banners used to rule the digital advertising world. However, today they are well past their prime and are widely considered an obsolete form of advertising.
It’s no wonder that all the key demographics are considered “Banner Blind”.
Native Ads, on the other hand, present a non-intrusive form of advertising in which the ad becomes an integral part of the interface and the marketing message seamlessly follows the flow of the content.
This year more than 50% of brand advertisers are expected to increase their mobile native budgets by more than 25%.
However, there are still advertisers who are reluctant to ride the Native Ads wave, even though they can see the benefits in them. Their reluctance is mostly expressed with phrases like:
- “We should change our whole strategy”
- “More assets will be needed from the creative department and deadlines are approaching” or
- “Our advertisers placed budgets for banners, we cannot turn them to Native”
The truth is very different and in favour of all those worried campaign managers. Transforming a banner campaign into Native is a piece of cake!
Avocarrot has developed a new tool called “Morpheus” which programmatically creates a Native Ad using the information found on a traditional Banner response!
Take a look at the video below to see for yourself:
In a nutshell with Morpheus, a DSP is able to send Banner responses and serve Native Ads
Wanna try this out?
Just get in touch with us in firstname.lastname@example.org and claim a spot in our integration pipeline