From buzz to adoption
Mobile Video Advertising has dominated the conversation around the current and future status of advertising.
Over the last couple of years the adoption of Mobile Video Ads lived up to expectations with annual budgets for Mobile Video Ads growing from $1.13 billion in 2014 to $4.35 billion in 2016 , and they are expected to grow another 27% in 2017.
The general feeling from major tech events like MWC and SXSW is that Mobile Video Ads are the most relevant ad format and they are already siphoning TV Ad budgets . It’s no coincidence that Adidas decided to ditch TV ads in favor of Mobile, while tech giants like Facebook and Cheetah are positioning themselves more and more around Mobile Video Advertising.
Given the undisputed benefits and the tremendous growth we can safely say that Mobile Video Ads are not just another trend, but the new norm.
How does it look like?
The first Internet giant to place their stakes heavily on Mobile Video Ads was Facebook. Facebook Video Ads were seamlessly integrated within the user’s News Feed creating a Native experience, that in turn, generated higher engagement.
Examples of Facebook and Instagram Social Video Ads
Facebook Video Ads were considered to be an industry standard in the field of Social Media and most Social Networks implemented such Video Ad solutions in their Feeds.
However, Industry reports suggest that Mobile Video Ads will grow more outside Social Media in the next few years since most Social Feeds are already swamped with Video Ads and they no longer present an opportunity for advertisers .
Avocarrot Video Ads
Avocarrot takes the concept of Mobile Video Ads to the next level by enabling immersive Video Ad experiences in any type of app, achieving a Native feel and maximum performance.
More specifically Avocarrot Video Ads:
- Allow Video Ads to be shown between any piece of content of any app, which gives tremendous opportunities for contextual targeting. Advertisers are able to super-target specific audiences in specific types of apps:
Avocarrot Video Ads, showing specific brands in the right app context:
Estee Lauder <> Lifestyle App, Hotels.com <> Travel App, Adidas <> Sports App
- Can reach a massive global audience. Avocarrot handles more than 5 billion impressions per month in more than 3,000 apps that are video-enabled
- Offer an immersive advertising experience for the user. The video ads do not interrupt or annoy the users, while the users themselves choose the Video Ads they want to see. This brings high performance for the campaigns and maximized returns to the advertisers.
- Guarantee 100% viewability according to IAB official standards. The Video Ads start playing when they are on the screen and they pause when they are off the screen. This way advertisers make sure that they pay for Videos that were actually seen from users.
How can I start showing my Video Ads through Avocarrot?
At Avocarrot, we are making sure that our integrations are fast, easy and unbreakable. This is why we have a dedicated DSP integration team as well as a set of automated tools that help our DSP partners with the health check of the integration and the performance check of their campaigns.
To serve your video campaigns on our native app inventory, fill-in this form and secure a slot in our integration queue.