Over the past few months, Avocarrot Programmatic Exchange and Ampiri Mediation have been working hard together to bring you a vital solution for your app monetization needs. While keeping in mind all the existing products in the market, we aimed at building a one-stop solution to run, optimize and enhance your monetization stack.
As of today, Ampiri will have officially merged into Avocarrot and you can now seamlessly monetize from different demand channels (ad networks, ad exchanges) under a single platform, helping you boost your app revenue even further!
Programmatic + Mediation = More Revenue
By considering programmatic, you’re not only adding a new revenue stream and method to ensure your inventory is filled effectively, you’re leveraging top advertisers and DSPs to compete for your ad space in real-time. This significantly increases the quality of ads shown in your app, therefore enhancing your traffic as premium inventory for top brands. And with greater competition, comes higher eCPM!
Avocarrot mediation is our ad mediation solution for app developers that helps publishers monetize their apps and further optimize their revenue. It mediates major ad networks & programmatic exchanges, including the Avocarrot Exchange, to find the highest yielding margins and most relevant ads for your app.
By combining our solid programmatic marketplace (integrated with ~60 advertising partners) and Avocarrot’s mediation (powered by a transparent mediation algorithm that finds the best performing network), you have an advanced monetization solution at your fingertips.
Why is Avocarrot mediation different from other mediation players?
Avocarrot’s mediation has a successful track record of finding the best eCPMs and increasing fill rates. Our sophisticated algorithm calculates the best available ad networks to maximize your revenue for every impression! Our strategic demand partnerships allow us to cover global markets and consequently help you yield higher margins.
In addition, you will have access to our transparency reports which efficiently shows how the ads are being optimized in the waterfall. The purpose of this report is to give you full control, a clear view and actionable insights to make better informative business decisions. You can select your preferred data to highlight in the reports, such as the number of ad requests, fill rate %, average eCPMs and total ad requests by countries and ad networks.
We know setting up waterfalls can be very time consuming with each ad placement for all the different countries. This motivated us to build a powerful automated algorithm to determine the optimal waterfalls for each country, allowing you to focus on what you do best. By having automated waterfalls, the platform collects the data over a few days, checks the eCPM for each ad network and then builds the optimal waterfalls based off the powerful mediation algorithm so you can yield the highest eCPM.
Also, check our guide on how to set up your mediation waterfall.
Why should you go programmatic?
Avocarrot is the only ad exchange platform that serves purely in-app native ad traffic in a programmatic manner. This guarantees the best experience for the app users as well as the optimal revenue results for the app developers.
In addition, the easy integration, the wide selection of tools (e.g. customized ads, video ads, revenue optimizer, reporting API, eCPM floors) and the guaranteed monthly payments make Avocarrot the favorite choice amongst app developers for their monetization solution.
What does the unified platform mean for you?
- One unified platform with access to both mediation and programmatic solutions.
- Reduced SDK overhead with the modular SDK to give you more flexibility.
- Even more control and transparency in traffic allocation.
- Increase engagement with high impact native and video ad formats.
- Fresh UI look that is easy and intuitive.
- Leverage cross-promotion, private marketplaces, and direct deals.
- Core API reporting – now you can easily transfer data to another platform.
- Maximize eCPM with advanced flooring system. Set eCPM floors on your apps, placements, countries or any combination of the above.
- On the fly customization of native ads. make design changes of the native ad units on the fly without the need of changing code.
So, what are you waiting for?
No changes have been made to your payment details, IDs and data. You can simply log in with your same credentials and:
- Download & update to the latest Avocarrot SDK (Android SDK, iOS SDK).
- Set up your mediation waterfall.
- See your revenue skyrocket and go on summer vacation 🙂